Let's investigate a connection between these two markets. After all, tourism is about visiting new places and having new experiences, and Real Estate is about selling these physical entities.

There are many kinds of "tours" that make up the Tourism market; adventure, cultural and heritage tourism, city tours, cruises, entertainment tours and more...
Looking at the UAE and more closely at Dubai, there is remarkable and commendable effort being undertaken to promote the whole gamut of experiences that tourists and visitors crave.
Where else in the world can you have a ski weekend or Ski vacation in mid summer temperatures in the upper Celsius range? or evergreen golf courses designed by world famous personalities.

The azure gulf waters lapping the shores of the UAE and the artificially created kilometers of coastline by such projects as the Palm Jumeirah and Palm Jebel Ali can put Dubai on par with other world famous island resort destinations.
Unique to Dubai is another niche tourism circuit, shopping tours that the multitude of extravagant malls offer. The birth of Retail therapy probably happened in Dubai.

If you are a Real Estate agent, and the description above has managed to paint a picture in your mind, you probably are fast guessing where your market would fit in, and how you can cash in on the term "Real Estate Tourism".
We hope that the few ideas mentioned in this article, contribute or start a trend for the next phase of Real Estate in the UAE.

Real Estate Agents... Integrate these two industries to your benefit!

As Real Estate is maturing here in the region, there is also slowly a breed of Real Estate Agents cropping up, looking for more realistic and innovative ways to woo clients and close a deal.
There is no denying that Dubai and the UAE is on the tourists' map, and there is no lack of visitors (with a high conversion rate to investor level) who on arrival, almost immediately wish they had a holiday home here, thanks to the sunshine, safe environment and lifestyle.

As a real estate agent looking for new leads, you can improvise already established practices used by real estate agencies such as project tours.

Currently this is done by grouping a few client enquiries together and arranging a guided tour of a project or community while explaining the features, in the hope of closing a sale on returning back to the office.

We suggest a more pro active approach to this, for instance by striking deals with hotels close to major projects in Dubai and / or where permitted, leasing short term "user experience" apartments and villas in the midst of the communities or projects you wish to sell in.

Getting Started in Real Estate Tourism
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If you are a Real Estate agent that is actively using the internet to spread your properties and advertise your expertise, consider for instance getting a deal with hotel apartments in such "hot property" communities as the Greens. You can then advertise your real estate agencies service to interested visitors / investors by offering a good deal on a visit to Dubai where they can have a first hand experience of a holiday home by living in it while they study the investment value of the project.

By customizing a package such as this and offering it on your website or via emails, you go one step further than Tour companies, who are only interested in generating revenue from a tour. You offer much more; a discounted stay, local investment and real estate knowledge and guidance that can soon turn a tourist into an investor.

How about Retail Tourism? With projects such as Business Bay, JBR, International City, and Dubai Festival City already completed or nearing completion, you can be the first to offer such a service to 'Business Tourists'. You can arrange for accommodation within these projects or nearby, and conduct a guided tour of retail and commercial investment opportunities to get you started in 'business tourism'. RealEstate agencies have an edge over just a regular tour company, and in fact, you could tie up with them to offer Real Estate Tourism on their in-bound tour agenda!

Are you planning on a Holiday Home in Dubai? or starting up a Business venture in the many freehold areas in the UAE? Discuss this article on the forums. (0 posts)

- About Real Vision Homes.

Real Vision Homes is dedicated to promoting Dubai as the city of the future. Our main expertise is in visualization consultancy. Visualization covers a broad spectrum. In the typical sense we offer visual solutions for promotion of real estate projects and awareness building for culture and heritage architecture. This involves 'documentation' of heritage buildings and visualization consultancy for off plan and existing real estate projects. "Real Vision" can also be an applied science when visualizing scenarios and bringing concepts and ideas to life via the creative use of technology. This article has been the outcome of a visualization session between the Real Vision Homes team.