As the real estate industry gets more streamlined and demanding in the Middle East and Dubai in particular, newer technology that has been established in other mature markets in Europe, and the US are making their way into the presentation scenario here.

This involves the creation of 3D or... to be more precise, 3 Dimensional photographs and 3Dimensional "computer generated 3d" models of a project from within the pages of a brochure.

What is Real 3D?

In brief, the difference between the loosely used term 3D and actual 3D is this: All computer generated pictures of buildings, animated movies, scale models of towns and cars, etc. are generally called 3D. While this is partly correct it is actually closer to 2.5 D - where D is for the third dimension of "depth".

If you look at regular pictures or video walk - thrus of projects, you see only a simulated feeling of this third dimension. Actual 3D... or to be more exact, Stereo 3D, is the real feeling of depth as is evidenced when watching a 3D IMAX ® ™ type movie.

Is it possible to give a client a feeling of this kind of "depth" or 3D on a smaller scale in a simple manner that does not involve a cinema setup?

Yes, we can do that right from the pages of a Real Estate brochure (and in a mobile 3D showroom). We concentrate on the Brochure for this article.

Real Location photographs shot in 3D can be used, and computer generated 3D models from the architectural firm that creates the CG (Computer Generated) models can be processed for REAL 3D and super imposed onto the normal printed pages of a brochure.

Lightweight, disposable 3D hand held viewers are incuded with the brochure just as Cd roms or DVDs are included in a Brochure's sleeve. Hand held viewers are better than paper 3D glasses so that a client is not self conscious of wearing a pair of paper glasses.

When viewed, the CG models of the project actually stand tall, right out of the pages of the brochure, and related real photographs of the work in progress and the surrounding neighborhood give the client a sense of depth when viewing the project brochure.

The Benefits to Real Estate Agents and Developers:

click for larger image CameraPhone 3D Image of Dubai's Business Bay (Model) to be viewed with 3D glasses

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The important question is, does this really make a difference when presenting a project?

Arguably, Yes.

One of the biggest plus points of Stereo 3D, is the recall value it has on a persons mind. Viewing a real 3D image, it is closest there is to actually being there.

If you have a pair of paper 3D glasses (red - cyan) you can see the difference between a flat image and the "depth" that the 3Dimensional image will show, for example the actual distances between the super tall buildings, and approximate width of the lakes and streets in a township.Discuss this article on the forums. (3 posts)

Depth is an important cue, when sizing up how a street of Skyscrapers or villas will actually look. Contact us for some real world examples. When printing for a brochure, no changes whatsoever need to be made to the print house's setup. The special preparation and toning of the image is all done while creating the image itself. This image is then simply given as any normal artwork to the print house for mass printing on the brochure.

Real Vision's visualization knowhow works seamlessly in the background to create a new generation brochure for real estate projects.