March 30th, 2008
by vision
Or, How to get an audience with Real Estate Developers and Agencies in the Region…
This short article is more apt to the way Businesses function in the region, and may not be applicable world wide. However, although we use the Real Estate Industry as an example, it can broadly encompass other markets as well.
This article is targeted at peripheral and associate industries that have dealings and interests in the Real Estate industry, such as Advertising Agencies, Interior Design firms, Suppliers, Finance providers etc.
Business is Booming, Innovation can wait!
This is most likely what you will hear (and we know we have) so this small guide is to help you get past some of the initial hurdles to reach the right key decision maker and then hopefully impress them enough to get your work sanctioned. Real Vision uses some of these tried and tested methods after running into many a brick wall when presenting a non ‘established’ business idea. Without further ado, lets start with… Read the rest of this entry »
March 23rd, 2008
by vision
Everyone knows that Dubai has been dubbed the playground of the rich and famous. However, there is a thriving down to earth class of professionals also re-locating here, to start off their new careers and lives.
The direct benefit of this phenomenon is the meteoric rise of the real estate sector in Dubai, and in the capital of the country, Abu Dhabi.
If people are re-locating here in droves, they all need housing. Real Estate Developers are announcing project after project, from Towers to palatial villas with exclusivity guaranteed.
Property Rush hour in the UAE:
That is exactly how you could describe the situation outside the big real estate developers offices on announcements of a new project. Entire buildings and phases of villas get sold out in a matter of hours if not a few days.
Then of course these units are put back on the secondary market, where the serious investors and end buyers who are accustomed to traditionally studying an investment, begin to make their choice. Read the rest of this entry »
March 15th, 2008
by vision
Google has finally implemented a bit of Geocoding for the UAE in the world famous Google Earth Product. What is the benefit of this? There are many… For starters all the main Emirates Highways and arterial roads are marked with the eye catching falcon symbols in blue and green with the Route numbers clearly listed. This will encourage the practice of using highway and exit numbers when giving driving instructions (not in Google earth yet) but when following a printed map.
Secondly, although at present Geocoding of buildings seems to be relying on locations marked by end users, it should get more accurate if the project is taken up seriously by Google itself. Read the rest of this entry »
February 24th, 2008
by vision
For those not familiar with Drip Marketing, or a drip marketing campaign related to Real Estate… it is a phrase taken from agriculture, farming and even back-yard gardening called ‘drip irrigation’. This is when you feed crops and plants small amounts of water over a long period of time.
One good benefit of this practice is that you do not flood your plant, or in the case of Internet Leads or Sales Prospects, you do not overwhelm them with information, but instead you feed them consistently with valuable knowledge on a project, property or related real estate knowledge, with the aim of keeping their interest alive in having you as their preferred real estate agent!
As a result, just like a crop that has been well fed, when it comes to harvesting time, you as a real estate agent will be the one to benefit from your effort (close the deal).
Read the rest of this entry »
February 17th, 2008
by vision
We live in times where instant visual feedback has become part of everyday life. After all, seeing is believing and today it is possible to see more without the need to be physically present at an event.
What does this mean to the Real Estate industry?
Enterprising Real Estate agents can add a new tool and skill to their repertoire. Every one carries a mobile phone today equipped with a camera. While many agents may carry a high end cell phone as a status symbol, why not use the features of such a phone as an added bonus?
Utilizing your local telecoms provider’s MMS (Multimedia Messaging Service) service is as simple as opting in by sending a subscribe me message to the service provider.
In the UAE, the two telco operators Etisalat and DU provide both cost effective and easy to use MMS subscriptions for both prepaid and post paid subscribers.
With MMS enabled on your camera phone, it is time to use it as part of your customized client servicing plan. Read the rest of this entry »
February 11th, 2008
by vision
They say that imitation is the sincerest form of flattery… and we are flattered that technology, pioneered by realvisionhomes.com is ‘inspiring’ similar services to emerge.
Our breakthrough SMS YOUR PROPERTY AD has been seeing steady growth with both Real Estate agents and home owners alike, who simply send in a quick SMS of unlimited characters with their property details to +971 50 6855164 and can then see their ad on the internet within seconds. - Google exposure is usually on the first two results pages, thanks to optimization knowhow from Real Vision.
This service is free with only local sms rates in the UAE applicable. RealVisionHomes.com removes the need for busy Real Estate Agents to sit by a PC to enter their property listings. Read the rest of this entry »
