Every morning’s newspaper now spells out the same headlines, locally and internationally - the economy is on a downward spiral.

This sentiment is also carrying over into what was just a few months ago, a booming industry in the region - The real estate sector.

Real Estate marketing agencies, developers and agents had their portfolios overflowing with great deals, and could not keep track of where one sale concluded and the other began. This is of course rapidly changing.

Brushing up on your Real Estate sales pitch.

Yes, until today there was no need for a sales pitch, it was a seller’s and developers’ market. Everyone was buying off-plan and, from pictures on brochures.

Real Estate agents, some of them unfortunately *did not* have the time to even know where a project was located on a map, before selling - So great was the rush. We all understand now, that the market demographic of buyers has changed, but thankfully there are still investors and home seekers… what’s out is the speculation.

So what is this consolidated buyer demographic looking at in Propertys?

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