We live in times where instant visual feedback has become part of everyday life. After all, seeing is believing and today it is possible to see more without the need to be physically present at an event.

What does this mean to the Real Estate industry?

Enterprising Real Estate agents can add a new tool and skill to their repertoire. Every one carries a mobile phone today equipped with a camera. While many agents may carry a high end cell phone as a status symbol, why not use the features of such a phone as an added bonus?

Utilizing your local telecoms provider’s MMS (Multimedia Messaging Service) service is as simple as opting in by sending a subscribe me message to the service provider.

In the UAE, the two telco operators Etisalat and DU provide both cost effective and easy to use MMS subscriptions for both prepaid and post paid subscribers.

With MMS enabled on your camera phone, it is time to use it as part of your customized client servicing plan.

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What can MMS do for a Real Estate Agent?

When going out on a site visit or viewing of a new property, you can take a short video clip with your camera phone. These short clips of around a minute in length are usually stored in internal phone memory, or you can get extra space by inserting cheap add-on memory cards to most modern camera phones.

You can then get back to your office and download the video clip to your PC by connecting the phone via Blue tooth or supplied USB cable which comes with the phone. Your newly acquired video footage makes a great way to present your property listing, either on a web page, email or by uploading to video sharing sites such as YouTube

Camera Phones are getting better by the day, and now come with sophistication of 5 mega-pixel and better. If video footage taken from live remote sites as done by TV channels such as CNN, has gained acceptance, your videos will too!

The videos themselves will not convince a person to buy, but it will surely add to the professionalism of a property listing.

Do it Live, via MMS from the Field:

Since you have subscribed to an MMS service, you shouldn’t have to wait to get back to office, you can send the video clip directly to a clients cell phone or email address from the location! Simply create an MMS message. This is no harder than creating an SMS message and adding the video and text to it. MMS messages can be sent to an email address directly from your phone by typing in a valid email address instead of a phone number.

Here is even more news: Send the MMS to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it and have your property listing go LIVE on the internet in a few hours ( The delay is only because we scan the video for any spam/objectionable content) See some SMS and MMS listing here

Construction Updates to clients via MMS:

With many of the properties and projects still under construction in the UAE, investors and clients would really appreciate a service from their real estate agent, Agency or Project Developer if they were sent construction update videos on a regular basis.

As a real estate agent, you can stand out among the rest, by offering this extra service to your clients (free?). Many of the investors in real estate projects in Dubai and the UAE either do not live in the country, or will not have the time nor the permissions to visit the sites. You can keep clients satisfied by using this cutting edge practice in your industry.

If the project is still due for launch, MMS video of the surrounding neighborhood is always a welcome visual treat to clients, and will assist them in evaluating an investment in a project.

Realvisionhomes.com has started a video neighborhood mapping project, that you are welcome to participate and contribute by sending in your property and project videos to. You can email them to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it either via MMS or conventional email.

Enhance your Real Estate MMS:

• Try adding a voice over or commentary while shooting with your camera phone - The videos can carry sound very well.
• Buy a high end cell phone - It will have a better camera and more features and as a bonus acts as a status symbol as do expensive watches
  

Do you have any ideas for using MMS in your industry? We would like to hear of them!